A feature to activate an audience in Google Audience is available to users only after linking a DV360 personal account to DSP (Trading Desk).

Linking the DV360 account

To enable the data transfer to DV360 from DSP, you must do the following.

1. Create a Public Data Provider account for Network or Agency Tech Stack (ATS). This is performed on the Admixer side.
2. Enable Admixer as the data receiver in the DV360 account (Admixer client).
   The activation instruction manual can be found here.
3. Transfer account ID to DV360 (Admier client).
4. Link the DV 360 client account ID to the DSP’s client. This is performed on the Admixer side.

Activating Audience in DV360

Audience group activation in DV360 allows you to transfer and update the group in the Google advertising system.

To activate an audience in DV360, you must do the following.

1. Select Activate in DMP on the Audience Management blade.
2. Enter a name (only Latin script is accepted).
3. Select the DMP type (DV360).
4. Select the upload type:
   • One-time data transfer. Suitable for Onboarded audiences or those that are no longer gathering.
   • Constant. The group in DV360 will be updated once a day in accordance with the update of the audience group.