A type of ad that consists of two panels. The main panel is a full-width panel that appears at the top or bottom of the mobile device’s screen. A fullscreen panel with an image or video appears by tapping the main panel. Both panels will remain on screen until the user closes them by tapping the close button. The main panel will disappear when a viewer interacts with the screen, e.g., during content scrolling, zooming, or orientation changing, and reappear when interaction stops. After tapping the banner user will be redirected to the target page.
· autoplaying video ad with sound.
Asset requirements
An ad format has three sets of creatives for different banner resolutions for portrait and landscape device orientation. The most suitable size will be chosen depending on device screen resolution. The fullscreen video panel has a background that is a color with opacity which can be set from the creative template in the user interface.
| Components | Image | Video | ||
|---|---|---|---|---|
| Main panel | Portrait device orientation 320×50 768×90 |
Landscape device orientation 468×50 1024×90 |
– | |
| Full-screen panel | Portrait device orientation 205×290 308×435 492×696 |
Landscape device orientation 290×205 435×308 696×492 |
480×320 | |
| File type | .jpg, png, .gif | .mp4 | ||
| File size | max. 60 Kb | max. 2,2 Mb | ||
| Duration | – | 15 sec | ||
| Controls (provided by the template) | Close button in the top right corner (added automatically); should be considered when posting banner content. | |||
Template Settings
The template settings are available in the UI.
- Postition
- Bottom — an initial banner panel is placed at the bottom of a page
- Top — an initial banner panel is placed at the top of a page
- Indent, px — in the bottom position the indent from the bottom screen edge; in the top position from the top edge
- Opacity, % — a banner’s background opacity
- Background color — you can choose a button color in the additional color window or enter a color code.
Image
- Width — banner width; defined automatically on image loading
- Height — banner height; defined automatically on image loading
Video
- Width — player width, fixed
- Height — player height, fixed
Event tracking
Image
- View
- Click
- Fullscreen
- Close
Video
- View
- Click
- Close
- Play
- Pause
- Resume
- Sound on
- Sound off
- Progress (firstQuartile, midpoint, thirdQuartile, complete)
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth