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UI template: Mobile Extend

Preview

An ad format consists of two panels – main and expanded. The main panel appears on a page-load in a content zone that is 100% of a site width. On a page scroll, an ad container becomes larger in size and an expanded panel appears. The expanded panel can contain video. Video playback starts automatically when the banner reaches the user’s viewport.

This ad format may be subject to restrictions imposed by Google in cooperation with the Coalition for Better Ads on delivery of ads in Chrome. List of ad experiences that should be avoided in this ad format according to Initial Better Ads Standards:
· autoplaying video ad with sound.

Supported platforms

Desktop Tablet Phone
Windows Mac iOS Android iOS Android
– – ver. 6.0+ ver. 4.4+ ver. 6.0+ ver. 4.4+

Known issues

  • Autoplay is not available on iOS 9 and lower.
  • Autoplay on iOS 10+ and Android is available only with sound off.

Asset requirements

Banner

  • Size (appropriate), WxH, px:
Device orientation Main panel Expanded panel
Portrait 768×300 768×768
Landscape 1024×128 1024×460
  • File type: .jpg, png, .gif
  • File size: max 300 Kb

Video (optional)

  • Size: recommended video file aspect ratio is 16:9
  • Duration: max 30 sec
  • File type: mp4
  • File size: max 2,2 Mb
  • Sound: user-initiated only
  • Placement: video player container is placed in the center of the expanded panel and occupies 50% of the expanded panel’s height in portrait device orientation and 70% of the expanded panel’s height in landscape orientation. Video player container width is calculated based on the video file aspect ratio. In this case, the expanded panel serves as a background, so it is recommended that the background shouldn’t contain any important information.

Having a video in the banner makes the expanded panel file non-obligatory. The background may be set as a color in the template in the user interface.

Background (optional)

The banner background sets as a color in the creative template in the user interface. Background fills the empty space that may remains while images are being scaled.

Template Settings

The template settings are available in the UI.

  • Background color — you can choose a button color in the additional color window or enter a color code.

Banner

  • Width — banner width; defined automatically on image loading
  • Height — banner height; defined automatically on image loading

Video

Video upload type:

  • Local — video will be uploaded to a server from the user’s computer
  • URL — video will be served from a third-party server following the link to an .mp4 file
  • Width — video player width
  • Height — video player height

Event tracking

  • View
  • Confirmed view
  • Click
  • Play
  • Pause
  • Resume
  • Sound on
  • Sound off
  • Progress (firstQuartile, midpoint, thirdQuartile, complete)
Chrome will limit the resources a display ad can use before the user interacts with the ad by removing heavy creatives from the page. An ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth

For any questions regarding ad manuals please contact the support manager of your account.

Updated on November 17, 2023