Preview

An interactive format that offers the user to scratch the banner’s front layer and see another banner or a video behind.

Inventory Compatibility:

Local inventory (direct publisher zones) only.

Supported Platforms

Asset Requirements

Ad Unit Size

• Standard dimensions, WxH, px: 300х250, 240х350, 240х400, 180х150, 320х280, 728х90, 970х90, 970х200, 650х250, 240×500, 300х600, 160х600.

Files sizes for banner’s front and back layers should correspond a specified ad unit size.

Cursor Size

The size of an area that is scratched by a single cursor touch.

Show Back Layer At, %

The percentage of the scratched field upon which the front layer disappears and a banner shows.

Cursor Image (optional)

The image is a source of a scratch area contour. Image color is not considered, only a form and transparency.

• File types: .png, .jpg

Front Layer

An image that is displayed over a banner. The image should be scratched for a banner (back layer) to show.

• File types: .png, .jpg

Back Layer

A banner that shows after the user has scratched the front layer.

IMAGE

• File types: .png, .jpg, .gif
• File size: max 300 KB

VIDEO

• File type: .mp4
• Max. duration: 30 sec
• File size: max 2 MB

A video can be uploaded from the user’s device or a link to an .mp4 file.

Loop:

• Yes — a video plays again after playback
• No — a video stops after playback

Audio

• Initiated by the user (off by default).

Player Position Settings

• Auto:
  • Vertical Position:
    • top
    • center
    • bottom
  • Horizontal Position:
    • left
    • center
    • right
• Manually:
  • Top — a player’s indentation value from the top banner border, in px or %
  • Left — a player’s indentation value from the left banner border, in px or %

Event Tracking

• View
• Confirmed view
• Click
• Play
• Pause
• Resume
• Sound on
• Sound off
• Progress (firstQuartile, midpoint, thirdQuartile, complete)