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UI template: Unfolding banner

Preview

The ad format consists of 10 panels – initial and 9 expanded. The same image can be used as Main (initial) panel and the 1st expanded panel. On click or mouseover, or automatically, expanded panels appear in some nondirect order. On Close button click expanded panels collapse in reversed order. The ad may contain video in the place of any of the expanded panels overlaying also one or more panels to the right and down, depending on video size. As some of the panels may be covered by the video player, we recommend to upload the backup image in it. The user action to call a banner expand – automatically, on click or mouseover – is set from the user interface. Buttons play/pause, mute/unmute are optional and their appearance is set from the user interface too. Each panel can contain it’s own target URL that is set from the user interface.

This ad format may be subject to restrictions imposed by Google in cooperation with the Coalition for Better Ads on delivery of ads in Chrome. List of ad experiences that should be avoided in this ad format according to Initial Better Ads Standards:
· autoplaying video ad with sound in an auto-expanding banner.

Asset requirements

Main panel, WxH, px

300× 250, 240×350 (standard dimensions)

Expanded panels, including backup image (1-9), WxH, px

300× 250, 240×350 (standard dimensions)

Video: WxH, px

300×250/ 600×250/ 600×500, 240×350/480×350 (video player container size); in case width and height of the video are not equal to the video player container size, the black space will appear on the sides of the video.

File type

  • .jpg, .png, .gif
  • .mp4 (video)

File size

  • .jpg, .png – max 60Kb
  • .mp4 – max 2.2Mb
  • Total creative weight is up to 3Mb

Controls (provided by the Platform)

  • “× Close” button in the upper right corner of the expanded panel (allows user to close the expanded stage) is provided by default
  • Audio Mute/Unmute button control – availability of buttons in player is set from the user interface
  • Video: Play/Pause button control – availability of buttons in player is set from the user interface

Audio

User-initiated only (off by default)

Video

  • Max video duration: 30 sec
  • Frame rate: 24 fps

Template Settings

The template settings are available in the UI.

Expand Types

  • Click — a banner expands after a click on it
  • Mouse — a banner expands when the cursor is over it

Close Button

  • Dark — the button will look like this         
  • Light — the button will look like this        

Autoexpand

  • Yes — a banner expands automatically when a page is loaded
  • No — a banner is expanded by the user

Autoplay

  • Yes — video plays automatically
  • No — video is started by the user

Expand Direction

  • Left — a banner expands to the left from the main panel
  • Right — a banner expands to the right from the main panel

File Upload

Main Panel

The main panel is an image that will show in an ad unit before expanding.

  • Width — banner width; defined automatically on image loading
  • Height — banner height; defined automatically on image loading
  • Landing page — target URL the user go to after a click on a banner

Panel Image Upload

Files 1-9 are divided into three lines, three files in each, and uploaded one by one: the first line from left to right, the second line from left to right, and the third one the same way (according to the numbers on the picture above).
  • Images
    • Width — banner width; defined automatically on image loading
    • Height — banner height; defined automatically on image loading
    • Landing page — target URL the user go to after a click on a banner
  • Video
    • Local — video will be uploaded to a server from the user’s computer
    • URL — video will be served from a third-party server following the link to an .mp4 file
    • Width — video player width
    • Height — video player height
    • Landing page — target URL the user go to after a click on a banner

Event tracking

  • View
  • Confirmed view
  • Click
  • Auto-expand
  • Expand by user
  • Auto-collapse
  • Collapse by user
  • Play
  • Pause
  • Sound on
  • Sound off
  • Progress (firstQuartile, midpoint, thirdQuartile, complete)
Chrome will limit the resources a display ad can use before the user interacts with the ad by removing heavy creatives from the page. An ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth
For any questions regarding ad manuals please contact the support manager of your account.
Updated on April 12, 2024