Creatives
Creative billing

Viber Main Chat Screen creative template works as a native ad. Users see the ad in the chat screen of Viber app. To add a creative for Viber Main Chat Screen, fill in all standard fields

  1. Give a creative a Name.
  2. Specify the Landing Page.
    It is an address where users will be redirected after a click.
  3. Specify Advertiser’s URL.
    It is an address where users will eventually land on.
  4. If necessary, choose HTTPS support.
    Select Yes to deliver a creative on websites with both HTTP and HTTPS protocols.
    If No, a creative won’t be delivered on websites with HTTPS protocol.

Fill in all fields in the Viber Main Chat Screen section

Fill in TitleDescription, and CTA Button.

  • Title must contain just a title or a short text related to a product or a service that is advertised. This field is required.
  • Description is a short description of a product or a service that is advertised. This field is required.
  • CTA Button is a description of a call-to-action (CTA) button for a destination URL.
  • Sponsored must contain a name or a short text related to the sponsoring organization (advertiser). This field is required.
  • Image is the graphic content that users will see in the feed

Asset Requirements

Ads Format Resolution Size For Native
Image Title Description Sponsored CTA Button
Main Chat (Native) 320×50 Up to 1MB 1:1 Image
(50×50
– 1000×1000)
24 characters 24 characters 24 characters 10 characters
Calls Tab (Native)
Native Business Chat Index
(Native, available only in Russia)
Chat Extensions (Native)
Post-call and Timeout (Native) 300×250 300×250 24 characters 24 characters 24 characters 30 characters
Post-call and Timeout (Banner) N/A N/A N/A N/A

Post-call Video:

Maximum size — 300×250
Runtime — up to 10 seconds
File type — .mp4.

Click Upload to add a creative.

Additional banner settings are optional.

Banner attributes are the ones the creative has (autosound, autoplay, etc.).
Event tracking is used to collect statistics on clicks, views, confirmed views, and others. To set it up, you need to provide a URL to an external system that will count up in a respective field.
Content labels are set to identify a creative. As a result, a creative will show on the web pages that correspond a subject. To prevent an unwanted creative view, set Excluded labels.

Please, contact your customer support manager if you have any additional questions regarding the technical requirements for banners.

Updated on November 17, 2023