Overview:

The 'Explore Screen' ad format is positioned within the 'Explore' tab of the Viber application. The tab serves as a dedicated space where users actively seek out brands, content, and engaging experiences. 

Technical Specifications:

• Image/video (min 5 sec, max 15 sec): 

- Dimensions for Android of 300x250 pixels

- Dimensions for iOS of 200x200 pixels

- Supported file types: .jpg, .png, Hosted file, Vast Tags, MP4

• Title: maximum 60 characters

• Description: maximum 119 characters

• Call-to-Action (CTA): maximum 15 characters

• Sponsored: maximum 25 characters (only for Android needed)

• Icon:
- dimensions for Android of 60x60

- dimensions for iOS of 50x50

Creative Setup Steps:

1. Add Creative: Add the creative through the 'Profile' blade or separately through the 'Creatives' blade.

2. Select an Advertiser: In case of adding the creative from the 'Creatives' blade select an advertiser from the available list.

3. Name: Provide a distinctive name for the creative.

4. Template Selection: Choose the Native Universal template to structure your creative.


5. Main Information:

a. Title: Enter a concise title containing up to 60 characters. This title represents the core message associated with the advertised product or service.

b. Description: Enter a descriptive text within a limit of 119 characters. This description complements the product or service being promoted. 

c. Main Image Upload: Upload the primary image, adhering to the specified dimensions.

6. Additional Information:

a. Call-to-Action (CTA) Text: Define the text for the Call-to-Action button. This text encourages users to take the desired action upon clicking.

7. Branding Section: Add the advertiser's domain in the 'Branding' section.

8. Landing Page Section: Specify the landing page URL where users will be redirected after clicking the creative. The default landing page type should remain unchanged.

9. Event Tracking: If needed, select the event type and add the event code in the Event Tracking section to enable tracking through third-party tools.