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UI template: Mobile Extend
An ad format for tablets and smartphones with a parallax effect that is initiated by scrolling a page. An ad placement adjusts to the full height of the viewport while scrolling. A creative may contain video. It is highly recommended to test prepared creatives on real devices.
An ad format requires a mobile-friendly website. Viewport meta tag must contain the following parameters: width=device-width, initial-scale=1.0.
This ad format may be subject to restrictions imposed by Google in cooperation with the Coalition for Better Ads on delivery of ads in Chrome. List of ad experiences that should be avoided in this ad format according to Initial Better Ads Standards:
· autoplaying video ad with sound.
· autoplaying video ad with sound.
Supported platforms
| Desktop | Tablet | Phone | |||
|---|---|---|---|---|---|
| Windows | Mac | iOS | Android | iOS | Android |
| – | – | ver. 7.0+ | ver. 4.4+ | ver. 7.0+ | ver. 4.4+ |
Known issues
- Autoplay is not available on iOS 9 and lower.
- Autoplay on iOS 10+ and Android is available only with sound off.
Asset requirements
Banner
- Dimensions (appropriate), WxH, px:
| Device orientation | Dimensions |
|---|---|
| Portrait | 720×1280 (9:16) |
| Landscape | 1280×720 (16:9) |
Dimensions of the banner may differ from the suggested above, while the aspect ratio should be preserved.
- File type: .jpg, png, .gif
- File size: max 300 Kb
Video (optional)
- Size: recommended video file aspect ratio is 16:9 (720×405)
- Duration: max 30 sec
- File type: mp4
- File size: max 2,2 Mb
- Sound: user-initiated only
- Placement: video player container is placed in the center of the banner and occupies 30% of the banner’s height in portrait device orientation and 70% of the banner’s height in landscape orientation. Video player container width is calculated based on the video file aspect ratio. In case the creative contains video, the banner serves as a background, so the text or images should be placed in the space not covered by the video player.
Template Settings
The template settings are available in the UI.
- Frame:
- Yes — top and bottom borders of a banner will have a frame with notification it is a promo
- No — no frame will appear
Banner
- Width — banner width; defined automatically on image loading
- Height — banner height; defined automatically on image loading
Video
- Local — video will be uploaded to a server from the user’s computer
- URL — video will be served from a third-party server following the link to an .mp4 file
- Width — video player width
- Height — video player height
Event tracking
- View
- Confirmed view
- Click
- Play
- Pause
- Resume
- Sound on
- Sound off
- Progress (firstQuartile, midpoint, thirdQuartile, complete)
Chrome will limit the resources a display ad can use before the user interacts with the ad by removing heavy creatives from the page. An ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth
For any questions regarding ad manuals please contact the support manager of your account.
Updated on November 17, 2023