Preview

An ad format that appears in VAST 2.0 and HTML5 compatible video player on top of the main video. Banner can be closed by user or automatically after the indicated period of time. Banner can be centered along the bottom of the video or stretched to the full width. These parameters are set by the video player.

General format requirements

Format

• .jpg, .jpeg, .png, .gif
• ZIP (HTML5)

Download archive with the template (for HTML5 banner):

Download

File name (for HTML5 banner)

body.html
All banner assets should be saved to one folder and archived as a .zip file. File body.html must be in the root directory of the .zip file. File body.html should contain links to all local or external materials.

File size

max 200 kb

Duration

5-15 sec

Banner size, px

300×50, 450×50, 728х90, 100%х50, 100%90 (commonly used sizes)

• Width: 100% of a player width (flexible creatives); fixed width (less than a player width). Dimensions of a video player depend on a web site;
• Height: not more than 1/5 player width.

Sound

No sound

Buttons

The “Close” button is added by the player in the right upper corner of the creative

XML file

The Platform generates a tag for a video player (NonLinear VAST URL) and XML file with a link to the creative and a list of event trackers (view, click). The video player should be VAST 2.0 compatible. More information on IAB Digital Video Ad Serving Template (VAST) can be found here: https://www.iab.net/vast

Parameters, delivering with XML

Main:

• width – creative width.
• height – creative height.
• minSuggestedDuration – duration of a banner appearance; hh:mm:ss. This parameter can be used by a player.
• scalable (true/false) – if the parameter is ‘false’ width of the creative should be considered by a player; if the parameter is ‘true’ the creative is stretched to the full player width. HTML creatives adjust to scale by a video player. Creatives in .jpg, .png formats are not scalable.

Extensions:

• skipTime – time for a Close button appearance (hh:mm:ss); relevant field in the creative template Skip ad in, sec.

A video player is accounting for additional parameters.
Parameters are set in the creative template.

Template Settings

The template settings are available in the UI.

File Type

• Local:
  • File:
    • Image, width and height are defined automatically
    • HTML file, creative width and height are set in respective boxes
  • Length — banner view duration, in seconds
  • Skip Ad — a period in seconds after which a close button appears
  • Position:
    • BOTTOM–LEFT — a banner is placed in the bottom left corner of the player’s container
    • BOTTOM–CENTER — a banner is centered at the bottom of the player’s container
    • BOTTOM–RIGHT — a banner is placed in the bottom right corner of the player’s container
• VASTXML — using the user’s .xml file that contains a link to a creative and standard event trackers
• VASTURL — using VASTURL from a third-party source

Event tracking

• View
• Confirmed view
• Click
• Skip