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UI template: Branding


Preview

An ad format is a web page branding with a single image panel. An image is used as the branding panel.

Inventory Compatibility:

Local inventory (direct publisher zones) only.

General requirements

An image is used as the branding panel. When developing the branding panel, it is necessary to take into account the layout of the page where the creative will be placed: content width, background color, padding, and the visible part of the branding relative to the content, considering the screen resolutions of the most commonly used devices.

Attention! All important elements (text, logo, CTA) should be placed closer to the upper part of the panel and not too close to the edges. This will prevent them from being “cut off” or overlapped.

Format requirements

File type

  • .png, .jpg, .jpeg, .gif

File size

  • max 300 Kb

Template Settings

The template settings are available in the UI.

Banner

  • Width — banner width; defined automatically on image loading
  • Height — banner height; defined automatically on image loading

Banner position

  • Fixed – the panel is pinned and does not move while scrolling.
  • Floating – the panel is floating and appears on top of the content.
  • Scroll – the panel scrolls along with the page.

Top:

Specifies the top margin from the browser page.

Background color:

You can select a shade from the palette or manually enter the color value in RGB, HSL or HEX.

Important! To serve ads on secure sites (sites that are served over the HTTPS protocol), make sure that external references to files support only secure HTTPS scenarios.

Event tracking

  • View
  • Confirmed view
  • Click
Chrome will limit the resources a display ad can use before the user interacts with the ad by removing heavy creatives from the page. An ad is considered heavy if the user has not interacted with it (for example, has not tapped or clicked it) and it meets any of the following criteria:
– Uses the main thread for more than 60 seconds in total
– Uses the main thread for more than 15 seconds in any 30-second window
– Uses more than 4 megabytes of network bandwidth

For any questions regarding ad manuals please contact the support manager of your account.

Updated on September 29, 2025