Tinder Native Video is a native video ad format that appears organically within the interface of the Tinder app. Users see the ad directly in their feed, where it blends naturally with the platform’s content and encourages seamless engagement with the brand.

Technical Specifications

• Video:
• Dimensions: 1200x627 pixels
• Maximum file size: 1.2 MB
• Supported file types: .mp4, .mpeg, .webm
• Brand Name: Maximum 20 characters
• Description: Maximum 35 characters
• Call-to-Action (CTA): Maximum 15 characters
• Icon:
  - Dimensions: 500x500 pixels
  - Supported file types: .jpg, .png

Creative Setup Steps

1. Add Creative:
   Upload the video creative through the 'Profile' blade or directly via the 'Creatives' blade.
2. Select an Advertiser:
   If adding from the 'Creatives' blade, select an advertiser from the available list.
3. Name:
   Provide a distinctive name for the creative for easy identification.
4. Template Selection:
   Choose the Tinder Native Video template to structure your video creative.
5. Main Information:
   • Brand Name: Enter the advertiser’s brand name (max 20 characters).
   • Description: Add descriptive text for the video (max 35 characters).
   • Main Video Upload: Upload the primary video, adhering to the 1200x627 pixels and 1.2 MB limit.
   • Icon Upload: Add the icon image (500x500 pixels).
6. Additional Information:
   Call-to-Action (CTA) Text: Define the CTA button text (max 15 characters) to encourage user interaction.
7. Branding Section: Add the advertiser's domain in the 'Branding' section.
8. Landing Page Section: Specify the URL where users will be redirected after clicking the creative. The default landing page type should remain unchanged.
9. Event Tracking: If needed, select the event type and add the event code to enable tracking via third-party tools.