Glossary

Base Commission is the minimal guaranteed commission that will be included in the Bidfloor parameter. Final profit could be higher in case of the 2nd-price auction.

Bid Performance is the average ratio of Bids to Impression Opportunities over the last 24 hours. Bid Performance is calculated as (Bids / Impression Opportunities) x 1000.

Bidfloor is the minimum price set by a publisher for selling an ad impression or the minimum accepted bid, typically measured in CPM.

Impression Opportunities are the number of times the Ad Unit code on the page has actually been triggered. Depending on the number of connected Bids, one Impression may have several Bid Requests. 

Impression Rate is the average ratio of Impression to Bids over the last 24 hours. Impression Rate is calculated as (Impressions / Sent Bids) x 1000.

Seller Type (SSP, Intermediary, Both) is the inventory seller type that will be used to fill the seller_type attribute in the sellers.json file. Where:

• SSP (Publisher) indicates that the inventory sold through this account is owned by the named entity and the advertising system pays them directly. 
• Intermediary indicates that the inventory sold through this account is not owned by the named entity or the advertising system does not pay them directly. 
• Both indicates that both types of inventory are transacted by this seller.

QPS is the average number of incoming HTTP requests per second for the last 24 hours.