Demand Rules

Demand rules are a key component used in various settings across the platform, including SSP, Endpoint, DSP, and Profile. General Demand Rules has the highest priority and can be set at once for all bids from all demand partners. 

Demand rules include:

1. Advanced Rules: 
• Block Creatives without Category: Turn the switcher on to filter out responses with an empty or missing ad category attribute in the bid. Bids without a category or with an empty category will be filtered. 
• Block Creatives without Advertiser Domain: Activate this option to filter out responses with an empty advertiser domain attribute or without the advertiser domain attribute in the bid. Bids in this scenario will be filtered. 
2. Advertiser Domain: Enter advertiser domains, separated by commas, and save them as a Whitelist/Blacklist either manually, or using the Files option for bulk upload. If the advertiser domain extracted from the bid response is either blacklisted or not whitelisted, the bid will be filtered.
3. Campaign ID: Enter campaign IDs, separated by commas, and save them as a Whitelist/Blacklist either manually, or using the Files option. If the campaign ID in the bid is blacklisted or not whitelisted, such bid will be filtered.
   
4. Creative ID: Enter creative IDs, separated by commas, and save them as a Whitelist/Blacklist either manually, or using the Files option. If the creative ID in the bid is blacklisted or not whitelisted, the bid will be filtered.