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Ad Item is an entity that contains main information about a creative and links it to a particular profile. Ad Item is created automatically when you add or link a creative and can be edited on the profile blade. It allows to change the link state, creative rotation priority, to set targeting and event tracking.

How to add creatives to a profile:

  1. Create a new creative.
    Click the Add a creative button and select an available creative template to add
  2. Link an existing one from the creative library.
    1. Click Link Creative
    2. In the opened blade in the Available creatives block, select the creatives you want to link to the profile by clicking the plus button in front of them. You’ll see selected creatives in the Linked Creatives block above

      If there is no data in the Available creatives block there are no creatives in the library that correspond to the Product Format selected in the profile
    3. Press Save

Representation of Ad Items

When the Ad Items are added into the Profile you can see them in the Linked Creatives section of the Profile blade. 

Link State

Shows the connection between a creative and a profile. You can change it in the Ad Item settings at anytime. 

Creative State

Shows the current state of a creative. Check more information on the Creative page.

Validation State 

Shows at what validation stage the creative is currently, according to the Creative Acceptance Policy. Displayed as an icon with a letter A (Approved), P (Pending), or R (Rejected).

Creative Cost (Net), CPM

Cost for a thousand impressions.

Actions with an Ad Item

Use a context menu to start/stop the link of the creative to the current profile, edit a creative or Ad Item.

Setting up an Ad Item

The blade of an Ad Item will be opened as soon as you add or link a creative to a profile. Or you can open it via its Edit option on the profile’s blade.

As you can link one creative to several profiles, the Ad Item allows you to adjust ad delivery for each of them.

Link state 

Whether an ad will be served depends on the link state (for more info, check Creative).

Note that after Ad Item is created, the default link state is Stopped. Activate it so the creative will be delivered to users.

Landing page URL

By default, the landing page URL in Ad Item is the one that you entered in the field Main Landing Page URL when adding a creative. You can change the type and landing page URL for each Ad Item in a profile. Select different landing pages if you, for example, target ads on different regions. Alternative URLs are URLs that you added in a landing page URL list when adding a creative.

Priority

The rotation priority shows the priority level of a creative towards other creatives in a profile.

Download and Preview

Press Download to download a creative to your computer. Check how your creative will look on a website with the Preview option. It will then display your creative on the platform’s demo page. Use settings on the demo page (top right corner) to check how a creative will show on sites with different layouts.

The Live preview option allows you to see how a creative will be displayed on a real web page.

Event Tracking

Third-party trackers are used to count events (clicks, impressions, viewable impressions, etc.). To set Event tracking, enter a link to a third-party system or an external ID specified in a banner’s code in the respective field.

If event tracking was set for Ad Item, making default event tracking settings for Creatives will replace AdItem tracking settings.
Click tracking for video is available only through redirect click-tracking in landing page field.

Click Tracker Link Encoding

When adding a click tracker, the part of the tracker with the page being tracked will be automatically encoded.
For example, your tracker link might look like this:
https://gdeua.hit.gemius.pl/lshitredir/id=2vXrsO_erNG0g000SNc0jma0DhsB000cMJntVtdCGkv.00/fastid=codlsewcaxwxyyinhbjqfxjyrsss/stparam=kgggdnqubg/nc=0/gdpr=0/gdpr_consent=/url=https://somesite.com.ua/product/000000/?utm_source=some_source&utm_medium=some_medium&utm_content=some_content&utm_campaign=some_campaign&utm_term=some_term

For the tracker to work properly, the link to be tracked is encoded by the system. After saving the event tracking settings, the tracker will look like this:

https://gdeua.hit.gemius.pl/lshitredir/id=2vXrsO_erNG0g000SNc0jma0DhsB000cMJntVtdCGkv.00/fastid=codlsewcaxwxyyinhbjqfxjyrsss/stparam=kgggdnqubg/nc=0/gdpr=0/gdpr_consent=/url=https%3A%2F%2Fsomesite.com.ua%2Fproduct%2F000000%2F%3Futm_source%3Dsome_source%26utm_medium%3Dsome_medium%26utm_content%3Dsome_content%26utm_campaign%3Dsome_campaign%26utm_term%3Dsome_term

Targeting

One profile can have several creatives, but some of them may not render correctly in some browsers or on operating systems. To avoid it, we added respective targeting in Ad Item (they remain in the profile).

Apart from profile’s targeting, set targeting in Ad Items for each creative too. It’ll improve the efficiency of your ad campaign.

Updated on November 03, 2023