Creatives
Creative billing

Creatives module is billed monthly according to the billing plan of your account. The cost of creatives for the Trading Desks is set in Trading Desk Settings → Set Prices.


Tech CMP is the cost of creatives for your account in the billing plan currency.

CPM for TD is the cost of creatives for Trading Desks  in their respective currencies.

CPM for TD minus Tech CPM (considering the exchange rate difference) represents your revenue from using the .Creatives module.

To set the cost for Trading Desk Creatives, go to Set Prices in the Creatives Prices block.

The following table shows the list of available templates and Tech CPM Range - the price that is charged on your account and CMP for TD - the price that trading desk will pay in the billing plan currency.

You can filter your templates by State, ID, Name, Group or AdType and perform some bulk actions.


Set Markup

If you want to set the same markup to filtered templates (or to all if nothing is filtered), you can do it by appllying % of markup here


In case your Trading Desk is in different currency, you can use a Currency Multiplier that will multiply all prices by the value you set.

For example, if the billing plan currency is 1:26 to the agency currency, enter 0.038 in the Currency Conversion Multiplier field and click Apply.


Markup with Currency Multiplier is calculated as follows:

Tech CPM * Multiplier Value + (Tech CPM * Multiplier Value * Markup percent / 100)

Set Prices

There is ability to set prices to all chosen templates as follows:


If you set price for only one weight range - other ranges will fill with the previous values in case it was set, otherwise it will be set to 0.

In case you don't need to earn commission on Trading Desk's creatives but still require them to pay for creatives according to your billing plan prices, you can Set Markup to zero and the same prices will automatically apply to Trading Desks' creatives.

There is another way to do it, but it is available only on creation of new Trading Desk.


You can set the switcher 'Auto-Apply current billing plan' to Yes and this Trading Desk will have the same billing plan as your account and will pay for creatives the same prices.

Bulk action has limited weight ranges, but you can set specific prices on each template if needed. Click on the edit pen on the right side of a template


Set State

You can activate/stop several templates (if nothing is filtered - applies to all) by setting a corresponding state here:

When you stop a template in active profile, it will stop and switch to the state "Stopped, no active templates". And the creative will show the status "Stopped. Template is not available".

Updated on February 06, 2024